Markup Calculator
Find the selling price and profit from your cost and markup percentage.
Selling price
Profit
Profit margin
The formula
Selling price = cost x (1 + markup / 100). Margin = markup / (100 + markup) x 100, so margin is always lower than markup.
Example: a cost of 40 with a 50% markup sells for 60, making 20 profit and a 33.33% margin.
Frequently asked questions
Markup or margin?
Markup is profit over cost. Margin is profit over the selling price.
Does this include tax?
No. Add sales tax or VAT separately.
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Last updated October 2026. For information only, not financial advice.